Prism Shift

Capture Strategy, Proposal Recovery, & Orals Advisory

Prism Shift supports capture teams and executives at critical pre-award moments—validating pursuits, sharpening strategy, and stabilizing proposals when direction or timing shifts.Clarity and leverage when the cost of being wrong is high.Federal operations SME • Capture advisory • Proposal recovery • Orals coaching


Pursuit Validation

Qualify the pursuit early, before sunk cost and momentum make honest decisions impossible.Stress-test scope, customer drivers, discriminators, and delivery realism.
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Common trigger: Pre-RFP / Bid decision

Capture Strategy

Translate customer reality into a win strategy that holds up under evaluation.Align discriminators, solution narrative, and Section M priorities.
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Common trigger: Capture plan / solution alignment

Proposal Recovery &
Red Team

When the draft drifts: rebuild the story, tighten compliance, and restore evaluator logic.Rapid gap analysis, rewrite direction, review plan, and final red-team pressure test.
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Common trigger: Draft is behind / themes collapsing

Orals &
Executive Coaching

Turn strategy into a confident, coherent narrative under time pressure.Orals structure, Q&A prep, and message discipline for senior presenters.
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Common trigger: Orals scheduled / leadership presenting


Engagements often begin when the path forward is unclear, and the downside of guessing is high.Designed for capture leaders, proposal teams, and executives operating under time, compliance, and reputational risk.

Ready for focused, high-value conversation?

This short intake helps us come in prepared, so your first conversation is efficient, specific, and useful.
Completing all fields helps us prioritize and route your request quickly.

© Prism Shift LLC. All rights reserved.

Prism Shift provides independent advisory for capture and proposal decisions.
We focus on strategy, review, and coaching—not delivery execution—so judgment stays clean and unbiased.

Priority Intake

If you’re facing a pursuit, proposal, or recovery moment where timing and risk matter, share brief context below.Please do not include sensitive or non-public procurement information.Consider sharing (4–6 sentences):
• The pursuit, proposal, or capture decision you’re facing
• Where the team is stuck (alignment, story, compliance, schedule, or customer clarity)
• The constraint that matters most right now (time, risk, budget, people)
• What a successful outcome would look like
At this stage, it’s most helpful to explain the situation - not a proposed solution.

Thank you

Your message has been received.Submissions are reviewed personally. If there’s a clear fit or a need for next steps, you’ll hear back directly.No further action is required at this time.